Friday, September 8, 2017

Process - Designing a Logo for Ayos Lomboy Dairy Producers Cooperative

Here's a stub on my logo design for Ayos Lomboy Dairy Producers Cooperative.

About the client...

Ayos Lomboy Dairy Producers Cooperative is a cooperative of carabao (Bubalus bubalis carabanesis) farmers based in Nueva Ecija. Besides selling raw milk, they process these into milk drinks like chocolate milk, "lactojuice" and ready-to-drink pasteurized carabao's milk.

Their existing logo was a graphic representation of a carabao from the rear, them hoping that the udder's gonna be obvious.  Of course, with the creature's mammaries under that bulk of a body and between two legs... it was just no.

One DTI associate even said that it looked more like they were showing the animal's anus. LOL.

The brief was as simple as it gets.

"Kayo na bahala sir"

"May gusto po ba kayong kulay oh ano?"

"Black and white na lang siguro sir kase kalabaw at gatas itim at puti lang yan."

Gotta love clients like him. 😂😂😂

I read the cooperative's M-V statement. As expected it's very much anchored on uplifting the lives of carabao farmers.  The beast is practically almost as holy to them as cows are for Hindus. HOLY COW.

There's your idea.

And thus:

The making of the divine carabao.
What better to use as a halo than the rising sun, symbol of bright beginnings! I scratched this up on Photoshop in a jiffy.

I moved to illustrator for some high octane (lol) vector action:

Cause fragments make shapes look like stained glass panels, reminiscent of holy places.

The sun-halo was actually done in a separate layer, cause you know. In case the sun can be made into a different style.  I actually wanted to do something reminiscent of the Philippine flag's sun, but figured it'll be too much to render, and could have too complex meanings...

Sun halo on a separate layer.

...when all I want to show is some good old carabao lovin' seven days (for the seven rays) a week. Yassss 😎

Here's the final product against a very rural background, cause we need to be a wee bit hipster just like that:

The Divine Carabao Icon for Ayos Lomboy Dairy Producers Cooperative.