Talked About Marketing Library Services with Arts & Crafts

February 3, 2016.  I never thought I'd be adjusting my usual marketing modules to suit the needs of some clients this way. I'm used to teaching marketing to fellow entrepreneurs and frankly, I was surprised. Librarians. They're kind of different, but not really. Since it's another opportunity to educate people about visual communication,  I gladly took on the job.

I arrived pretty early!

The talk's called "Promoting Library Services through Arts & Crafts" organized by Culture & Events Library, a division of E4E Business Ventures Phils. Inc., a company based in Pampanga. It was part of a three-day event called "National Training-Workshop on Storytelling, Arts and Crafts and New Library Services" and was held at the Manila Grand Opera Hotel.

We tried to address an existing problem which is getting libraries to showcase their services through arts and crafts, with the trending decline of library goers and book borrowers.  It's getting these libraries to stay relevant in a market that's been distracted with a lot of tech.

As it is with most communication models, there's the source (Their respective libraries), the message and the receiver (for them to identify).  It is through understanding these elements that anyone would be able to effectively come up with a solution.

Going about discussing how it's a communication problem. Image found at Culture & Events Library's Facebook page.

I've categorized these media according to where they manifest, non-digital (print and ambient) and digital (Images, moving pictures, software & application, virtual & augmented realities).  This is so that the participants would find it easier to choose which they would utilize in informing their market of their services.

I also strongly suggested bringing life to their libraries' online presence, like starting a page like Bulaon Community Library's too.

The talk lasted for about an hour, with 90 slides, mostly visuals, and is actually a tweaked version of the introduction of a three-part series on marketing and branding.

Mandatory post-talk groupfie.

For more information on seminars, workshops and events by E4E Business Ventures Inc., you can message them on their Facebook page.